FAQ and terms for GEO and AI platforms

What is GEO?

Generative Engine Optimisation (GEO) is the practice of optimising your online presence so that AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Mode recommend, cite, or reference your brand. As users shift from traditional search to AI-powered answers, GEO ensures your business stays visible.

What search engines and AI platforms do you track?

We track seven engines: Google (traditional search), ChatGPT (OpenAI), Perplexity, Google Gemini, Google AI Mode, Claude, and DeepSeek. Each engine is queried independently and results are compared side by side in your visibility reports.

How are visibility scores calculated?

Visibility scores reflect how prominently your site appears across all tracked engines for your keyword set. We factor in position, citation frequency, and sentiment across AI-generated responses. Higher scores mean you're more likely to be recommended.

What are brand mention scans?

Brand mention scans search the web for references to your brand, products, and competitors. We use AI to classify each mention by sentiment, relevance, and reach, then synthesize the results into an executive summary with actionable recommendations.

How do I upgrade or downgrade my subscription?

Visit your Account page to manage your subscription. Changes take effect at the start of your next billing cycle. If you need help, contact us.

Is there a free tier?

Yes. You can run a free analysis of your website to see your current AI visibility. Try it now — no credit card required.

Frequently Asked Questions

Hi, I'm George.